Driving Traffic and Increasing Conversions Using Video Marketing

At the moment, the average Internet user spends roughly 88% more time on websites with videos and dedicates about one third of all online activity on watching videos. With this trend, the time people spend engaging and watching videos is only going to increase as years go by. Businesses Considering video content marketing should understand that similar to all other aspects of the digital marketing world, plenty of time and effort needs to be put in getting the desired results. Increasing traffic and conversions is not a mere matter of embedding some videos into webpages and hoping everything goes well. To enable audiences connect with different products and services, different kinds of videos, formats and topics should be used at appropriate moments. Read on to discover how you can use different videos at different moments to boost your traffic and conversions during any sales cycle.

Website visitors have a likelihood of 64%-85% of buying products after watching product videos about them, hence creating short promotional videos is prudent, to showcase the key features and benefits of the products you offer, and placed these videos conveniently on the website. For instance, rather than only posting photos, apparel stores can create videos of models wearing their clothes. If your business offers services, you can use videos to explain the issues solved by your services and dive deeper into how it achieves the same.

To drive traffic, you can use How-to videos. You can catch the section of your audience with prime buyer intent by using how-to videos. If your target audience has problems they would wish to solve or things they would like to learn, it is upon you to teach them how to do it. As a matter of fact, one in three Internet users attest to buying products as a direct result of watching how-to videos or tutorials about their specific issues. On search engines, videos appear in 52% of keyword searches, with 82% of them being from third-party sites such as YouTube hence the importance of optimising videos with keywords for SEO. Always have transcripts of your voice-overs and include detailed meta descriptions about any video you post.

Create product walkthroughs to make sure your users have an easy, fun and smooth onboarding process to increase the likelihood of them sticking in the long term. Before creating any product walk-throughs, it is important that you envision yourself as a first time user.

Social proof in the form of customer testimonials is a powerful way of communicating your value to all website visitors. Ask a few loyal customers if they would be interested in recording a testimonial of the business products and services.

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